Public policies fostering social responsibility at regional level: an opportunity for place branding
This paper develops the proposition that Corporate Social Responsibility (CSR) is an opportunity for branding a region. Rooted in the conceptualization of regional competitive advantages found in the academic literature, and considering the pioneering Law 15/2010 of CSR in the Region of Extremadura...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Research Group on Marketing and Operative Research
2014-04-01
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| Series: | Responsibility and Sustainability |
| Subjects: | |
| Online Access: | https://responsibility-sustainability.org/index.php/R-S/article/view/28 |