The Evolutionary Trend of Graphic Design in the Packages of Famous Brands: The Case Study of Frito-Lay Inc Brand sin

The graphic design of the brands evolves under the influence of a wide variety of factors such as shifting targets to sell more or, at least, to keep the market share of a given product as well as social and political parameters or technological advances. In fact, many famous companies, after severa...

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Bibliographic Details
Main Author: Mansour Kolahkaj
Format: Article
Language:fas
Published: Shahid Chamran University of Ahvaz 2017-08-01
Series:پیکره
Subjects:
Online Access:https://paykareh.scu.ac.ir/article_14502_929cad711eb18c99723db4670ee709da.pdf