MARKETING SUPPORT OF THE ENTERPRISE COMPETITIVENESS MANAGEMENT SYSTEM

In the context of an aggravated competitive situation both in domestic and foreign markets, marketing tools for ensuring the competitiveness of an enterprise are becoming increasingly important. With the simultaneous growth of the role of a systematic approach in strategic planning both in the overa...

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Bibliographic Details
Main Authors: Tetiana Savchenko, Olena Nikoliuk, Roman Bakay
Format: Article
Language:English
Published: Izdevnieciba “Baltija Publishing” 2024-06-01
Series:Baltic Journal of Economic Studies
Subjects:
Online Access:http://baltijapublishing.lv/index.php/issue/article/view/2431