Effects of Digital Media on B2B Sales: An essay on inbound marketing, paid and online media
This theoretical paper suggests a framework that inbound marketing, paid media and online media have effects on the performance of new B2B sales. Previous studies support these effects in an isolated way, not encompassing the variables together that consider their interdependencies (Stephen & Ga...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Instituto Brasileiro de Estudos e Pesquisas Sociais
2019-04-01
|
| Series: | Revista Eletrônica de Ciência Administrativa |
| Subjects: | |
| Online Access: | http://www.periodicosibepes.org.br/index.php/recadm/article/view/2655 |