Managerial Stress Management as an Asset in People Management Being a Marketing Strategy Element
<p><em>Any service organization operating under turbulent market conditions must have a successful marketing strategy. A successful marketing strategy implies proper management of all elements within a marketing mix: service package, price, distribution channels, promotion, service proce...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Economics institute, Belgrade
2013-07-01
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| Series: | Industrija |
| Online Access: | http://aseestant.ceon.rs/index.php/industrija/article/view/4111 |