The Effect of Halal Label, P-Irt Label, Price on Purchase Intention and Its Impact to Purchase Decisions in Tuban, Indonesia

Micro, Small and Medium Enterprises (MSMEs) are an economic sector that has a significant impact on product sales. Micro, Small and Medium Enterprises (MSMEs) in the Jatirogo subdistrict, Tuban district, are one of the locations where MSMEs have been established which empower them through innovation...

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Bibliographic Details
Main Authors: Afsah Indah Maulidah, Kartika Wulandari, Kristiyoningsih Kristiyoningsih
Format: Article
Language:English
Published: University of Brawijaya 2024-08-01
Series:Habitat
Subjects:
Online Access:https://habitat.ub.ac.id/index.php/habitat/article/view/3664