Customer Analysis and ISM Practice by ID-POS in Drugstores for Narrow Trade Areas

Customer Analysis and ISM Practice by ID-POS in Drugstores for Narrow Trade Areas

In this study, we examined the measures taken to expand the share of high sales volume items, after clarifying the features of customers’ purchase behaviors for narrow trade in drugstores, and we specified the customer segment with the highest amount of purchase. Using a private brand product strate...

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Bibliographic Details
Main Authors: Hikaru Goto, Yuki Oike, Takako Yamashita
Format: Article
Language:Japanese
Published: Japan Marketing Academy 2022-02-01
Series:Maketingu rebyu
Subjects:
purchasing behavior
private brand product
rfm analysis
store loyalty
multi-level analysis
Online Access:https://www.jstage.jst.go.jp/article/marketingreview/3/1/3_2022.001/_html/-char/en

Internet

https://www.jstage.jst.go.jp/article/marketingreview/3/1/3_2022.001/_html/-char/en

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