Customer Analysis and ISM Practice by ID-POS in Drugstores for Narrow Trade Areas
In this study, we examined the measures taken to expand the share of high sales volume items, after clarifying the features of customers’ purchase behaviors for narrow trade in drugstores, and we specified the customer segment with the highest amount of purchase. Using a private brand product strate...
Main Authors: | , , |
---|---|
Format: | Article |
Language: | Japanese |
Published: |
Japan Marketing Academy
2022-02-01
|
Series: | Maketingu rebyu |
Subjects: | |
Online Access: | https://www.jstage.jst.go.jp/article/marketingreview/3/1/3_2022.001/_html/-char/en |