A COMPARATIVE STUDY OF DEMAND FOR LOCAL AND FOREIGN WINES IN BULGARIA
We use a semantic differential based instrument to assess the main factors in demand attitudes of Bulgarian customers. We aim to find out whether specific marketing techniques could alter the demand for such a traditional product as the wine in Bulgaria. Given the fact that the Bulgarian custo...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Romanian Foundation for Business Intelligence
2013-12-01
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| Series: | Cross-Cultural Management Journal |
| Subjects: | |
| Online Access: |
http://seaopenresearch.eu/Journals/articles/CMJ2013_I2_1.pdf
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