The impact of trust and service quality on customer loyalty in e-commerce

The impact of trust and service quality on customer loyalty in e-commerce

This study analyzes the effect of custumer trust and service quality on custumer loyalty through e-commerce custumer satisfaction. This research uses a survey method by distributing questionnaires distributed to Tokopedia, Shopee and Lazada constumers who make transactions in 2024. The object of thi...

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书目详细资料
Main Authors: Harman Malau, Juninetenth Keeply F Sitanggang
格式: 文件
语言:English
出版: Indonesian Institute for Counseling, Education and Therapy (IICET) 2024-08-01
丛编:JPPI (Jurnal Penelitian Pendidikan Indonesia)
主题:
customer trust
service quality
customer loyalty
customer satisfaction
e-commerce
在线阅读:https://jurnal.iicet.org/index.php/jppi/article/view/4031

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https://jurnal.iicet.org/index.php/jppi/article/view/4031

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