Effect of Patients’ Attitude on their Satisfaction and Switching Intention in Generic Medicine Industry: An Empirical Analysis in India
People are now more health-conscious to live safe and hazard-free lives in modern society. If people are affected by any disease, choosing doctor services and medicines involves many complex decisions. Generic drugs seem to be a significant and well-known source of competition for labelled drugs, b...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
ACHSM
2022-07-01
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| Series: | Asia Pacific Journal of Health Management |
| Subjects: | |
| Online Access: | https://journal.achsm.org.au/index.php/achsm/article/view/1821 |