THE ROLE OF BRANDING IN MARKETING STRATEGY
In this paper I made a discussion concerning the importance of branding in the strategy of the company. Branding theory and practice evolved in the latest years, being considered a valuable marketing investment. Branding is essential in creating value for the products of a company. Branding is impor...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitaria Press Craiova
2012-01-01
|
| Series: | Management & Marketing |
| Subjects: | |
| Online Access: | http://www.mnmk.ro/documents/2012-first/11_23_1_12_FFF.pdf |