Perceptions of Marketing Strategies: Producers versus Extension Economists

Extension marketing economists commit substantial resources to outlook and market analysis. Producers demand this information and use it to make production and marketing decisions. This study analyzes responses to a marketing survey of producers and extension marketing economists to discern similari...

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Bibliographic Details
Main Authors: Ted C. Schroeder, Joseph L. Parcell, Terry L. Kastens, Kevin C. Dhuyvetter
Format: Article
Language:English
Published: Western Agricultural Economics Association 1998-07-01
Series:Journal of Agricultural and Resource Economics
Subjects:
Online Access:https://ageconsearch.umn.edu/record/31181