Perceptions of Marketing Strategies: Producers versus Extension Economists
Extension marketing economists commit substantial resources to outlook and market analysis. Producers demand this information and use it to make production and marketing decisions. This study analyzes responses to a marketing survey of producers and extension marketing economists to discern similari...
Main Authors: | Ted C. Schroeder, Joseph L. Parcell, Terry L. Kastens, Kevin C. Dhuyvetter |
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Format: | Article |
Language: | English |
Published: |
Western Agricultural Economics Association
1998-07-01
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Series: | Journal of Agricultural and Resource Economics |
Subjects: | |
Online Access: | https://ageconsearch.umn.edu/record/31181 |
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