The moderating role of industry clockspeed on the relation between supply chain integration practices and new product flexibility

This study assessed the firm's new product flexibility in the recovery phase of COVID-19. Using the theoretical lens of organizational information processing theory, it established the relationship between supply chain integration practices (supply chain planning, internal integration, and supp...

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Bibliographic Details
Main Authors: Muddassar Sarfraz, Ghulam Hussain, Mian Sajid Nazir, Muhammad Ibrahim Abdullah, Muhammad Amir Rashid
Format: Article
Language:English
Published: Elsevier 2023-03-01
Series:Heliyon
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S2405844023016900