The moderating role of industry clockspeed on the relation between supply chain integration practices and new product flexibility
This study assessed the firm's new product flexibility in the recovery phase of COVID-19. Using the theoretical lens of organizational information processing theory, it established the relationship between supply chain integration practices (supply chain planning, internal integration, and supp...
Main Authors: | Muddassar Sarfraz, Ghulam Hussain, Mian Sajid Nazir, Muhammad Ibrahim Abdullah, Muhammad Amir Rashid |
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Format: | Article |
Language: | English |
Published: |
Elsevier
2023-03-01
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Series: | Heliyon |
Subjects: | |
Online Access: | http://www.sciencedirect.com/science/article/pii/S2405844023016900 |
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