PREFERENCES AND BUYING BEHAVIOUR OF BEEF CONSUMERS IN TUSCANY
Tuscany, probably the most famous Italian region, is known because of many typical food specialities. One of them is the “fi orentina” - a thick, fi rst quality beef, called after the name of the city of Florence. However, recent trends in consumers’ behaviour and the BSE crisis have affected the at...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Bulgarian |
| Published: |
University of Zagreb, Faculty of Agriculture
2005-07-01
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| Series: | Journal of Central European Agriculture |
| Subjects: | |
| Online Access: | http://jcea.agr.hr/articles/230_PREFERENCES_AND_BUYING_BEHAVIOUR_OF_BEEF_CONSUMERS_IN_TUSCANY_en.pdf |
| _version_ | 1811304660001095680 |
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| author | Marija RADMAN Luca CAMANZI Ante KOLEGA |
| author_facet | Marija RADMAN Luca CAMANZI Ante KOLEGA |
| author_sort | Marija RADMAN |
| collection | DOAJ |
| description | Tuscany, probably the most famous Italian region, is known because of many typical food specialities. One of them is the “fi orentina” - a thick, fi rst quality beef, called after the name of the city of Florence. However, recent trends in consumers’ behaviour and the BSE crisis have affected the attitude of consumers toward such products. In this study are presented the results of a mail survey about beef consumption and preferences that was conducted in Tuscany in May 2002. The survey showed that, despite recent food scares and new consumption behaviour, Tuscany consumers still like and prefer beef that has guarantees of quality. Therefore, there are good market opportunities for the Italian and foreign beef producers in Tuscany if they will provide consumers with not only good quality beef, but also more information about the meat. |
| first_indexed | 2024-04-13T08:11:12Z |
| format | Article |
| id | doaj.art-51e759fbf8c6407aa2cb506188ce8d63 |
| institution | Directory Open Access Journal |
| issn | 1332-9049 |
| language | Bulgarian |
| last_indexed | 2024-04-13T08:11:12Z |
| publishDate | 2005-07-01 |
| publisher | University of Zagreb, Faculty of Agriculture |
| record_format | Article |
| series | Journal of Central European Agriculture |
| spelling | doaj.art-51e759fbf8c6407aa2cb506188ce8d632022-12-22T02:54:57ZbulUniversity of Zagreb, Faculty of AgricultureJournal of Central European Agriculture1332-90492005-07-016199106PREFERENCES AND BUYING BEHAVIOUR OF BEEF CONSUMERS IN TUSCANYMarija RADMANLuca CAMANZIAnte KOLEGATuscany, probably the most famous Italian region, is known because of many typical food specialities. One of them is the “fi orentina” - a thick, fi rst quality beef, called after the name of the city of Florence. However, recent trends in consumers’ behaviour and the BSE crisis have affected the attitude of consumers toward such products. In this study are presented the results of a mail survey about beef consumption and preferences that was conducted in Tuscany in May 2002. The survey showed that, despite recent food scares and new consumption behaviour, Tuscany consumers still like and prefer beef that has guarantees of quality. Therefore, there are good market opportunities for the Italian and foreign beef producers in Tuscany if they will provide consumers with not only good quality beef, but also more information about the meat.http://jcea.agr.hr/articles/230_PREFERENCES_AND_BUYING_BEHAVIOUR_OF_BEEF_CONSUMERS_IN_TUSCANY_en.pdfbeefconsumersurveytuscany |
| spellingShingle | Marija RADMAN Luca CAMANZI Ante KOLEGA PREFERENCES AND BUYING BEHAVIOUR OF BEEF CONSUMERS IN TUSCANY Journal of Central European Agriculture beef consumer survey tuscany |
| title | PREFERENCES AND BUYING BEHAVIOUR OF BEEF CONSUMERS IN TUSCANY |
| title_full | PREFERENCES AND BUYING BEHAVIOUR OF BEEF CONSUMERS IN TUSCANY |
| title_fullStr | PREFERENCES AND BUYING BEHAVIOUR OF BEEF CONSUMERS IN TUSCANY |
| title_full_unstemmed | PREFERENCES AND BUYING BEHAVIOUR OF BEEF CONSUMERS IN TUSCANY |
| title_short | PREFERENCES AND BUYING BEHAVIOUR OF BEEF CONSUMERS IN TUSCANY |
| title_sort | preferences and buying behaviour of beef consumers in tuscany |
| topic | beef consumer survey tuscany |
| url | http://jcea.agr.hr/articles/230_PREFERENCES_AND_BUYING_BEHAVIOUR_OF_BEEF_CONSUMERS_IN_TUSCANY_en.pdf |
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