Precedent Names of Non-native culture-bound Elements in the discourse of Russian political advertisement
The paper studies the cognitive and pragmatic aspect of functioning particularities of precedent names in multimodal videotexts of Russian political advertisement. The importance of investigating the meaning-making mechanisms involving precedent names as cultural signs in political discourse determi...
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| Format: | Article |
| Language: | deu |
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Publishing and Printing Center NOSU
2021-03-01
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| Series: | Актуальные проблемы филологии и педагогической лингвистики |
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| Online Access: | http://philjournal.ru/upload/2021-1/32-47.pdf |