Precedent Names of Non-native culture-bound Elements in the discourse of Russian political advertisement

Precedent Names of Non-native culture-bound Elements in the discourse of Russian political advertisement

The paper studies the cognitive and pragmatic aspect of functioning particularities of precedent names in multimodal videotexts of Russian political advertisement. The importance of investigating the meaning-making mechanisms involving precedent names as cultural signs in political discourse determi...

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Bibliographic Details
Main Author:	Anastasia V. Dmitrieva
Format:	Article
Language:	deu
Published:	Publishing and Printing Center NOSU 2021-03-01
Series:	Актуальные проблемы филологии и педагогической лингвистики
Subjects:	precedent name political advertisement political advertising text political advertising discourse videotext multimodal text concept sphere of concepts
Online Access:	http://philjournal.ru/upload/2021-1/32-47.pdf

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