Penerapan online & offline marketing terstruktur serta perbaikan desain kemasan guna meningkatkan daya saing UMKM King Keripik di Kabupaten Batang
MSMEs have an important role in various aspects, both economic, social, and cultural, in the lives of Indonesian people. However, some MSMEs such as the “King Keripik” MSME in Batang Regency still have some shortcomings in the marketing, packaging, and labeling systems. Based on these various shortc...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau
2022-04-01
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| Series: | Riau Journal of Empowerment |
| Subjects: | |
| Online Access: | https://raje.unri.ac.id/index.php/raje/article/view/263 |