Penerapan online & offline marketing terstruktur serta perbaikan desain kemasan guna meningkatkan daya saing UMKM King Keripik di Kabupaten Batang
MSMEs have an important role in various aspects, both economic, social, and cultural, in the lives of Indonesian people. However, some MSMEs such as the “King Keripik” MSME in Batang Regency still have some shortcomings in the marketing, packaging, and labeling systems. Based on these various shortc...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
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Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau
2022-04-01
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| Series: | Riau Journal of Empowerment |
| Subjects: | |
| Online Access: | https://raje.unri.ac.id/index.php/raje/article/view/263 |
| _version_ | 1811314601411739648 |
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| author | Alpin Hidayatulloh Hidayatulloh Rita Dewi Kristiana Aziz Prabowo Andre Geza H Iffah Muflihati Sari Suhendriani |
| author_facet | Alpin Hidayatulloh Hidayatulloh Rita Dewi Kristiana Aziz Prabowo Andre Geza H Iffah Muflihati Sari Suhendriani |
| author_sort | Alpin Hidayatulloh Hidayatulloh |
| collection | DOAJ |
| description | MSMEs have an important role in various aspects, both economic, social, and cultural, in the lives of Indonesian people. However, some MSMEs such as the “King Keripik” MSME in Batang Regency still have some shortcomings in the marketing, packaging, and labeling systems. Based on these various shortcomings, it is necessary to assist to improve the quality of these MSMEs. The method used is through focus group discussion activities, conducting interviews with MSME owners, marketing strategy assistance, as well as packaging and labeling assistance. The outputs or results obtained include structured online and offline marketing systems obtained products with K-Pack packaging with a layer of aluminum foil on the inside, attractive labeling that has been adjusted to product labeling rules. |
| first_indexed | 2024-04-13T11:15:24Z |
| format | Article |
| id | doaj.art-51f13a909ab445c7b65248b4af8958fd |
| institution | Directory Open Access Journal |
| issn | 2654-4520 2623-1549 |
| language | English |
| last_indexed | 2024-04-13T11:15:24Z |
| publishDate | 2022-04-01 |
| publisher | Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau |
| record_format | Article |
| series | Riau Journal of Empowerment |
| spelling | doaj.art-51f13a909ab445c7b65248b4af8958fd2022-12-22T02:48:59ZengLembaga Penelitian dan Pengabdian kepada Masyarakat Universitas RiauRiau Journal of Empowerment2654-45202623-15492022-04-015111210.31258/raje.5.1.1-12263Penerapan online & offline marketing terstruktur serta perbaikan desain kemasan guna meningkatkan daya saing UMKM King Keripik di Kabupaten BatangAlpin Hidayatulloh Hidayatulloh0Rita Dewi Kristiana1Aziz Prabowo2Andre Geza H3Iffah Muflihati4Sari Suhendriani5Fakultas Teknik dan Informatika, Universitas PGRI SemarangFakultas Teknik dan Informatika, Universitas PGRI SemarangFakultas Teknik dan Informatika, Universitas PGRI SemarangFakultas Teknik dan Informatika, Universitas PGRI SemarangFakultas Teknik dan Informatika, Universitas PGRI SemarangFakultas Teknik dan Informatika, Universitas PGRI SemarangMSMEs have an important role in various aspects, both economic, social, and cultural, in the lives of Indonesian people. However, some MSMEs such as the “King Keripik” MSME in Batang Regency still have some shortcomings in the marketing, packaging, and labeling systems. Based on these various shortcomings, it is necessary to assist to improve the quality of these MSMEs. The method used is through focus group discussion activities, conducting interviews with MSME owners, marketing strategy assistance, as well as packaging and labeling assistance. The outputs or results obtained include structured online and offline marketing systems obtained products with K-Pack packaging with a layer of aluminum foil on the inside, attractive labeling that has been adjusted to product labeling rules.https://raje.unri.ac.id/index.php/raje/article/view/263competitiveness; labeling; marketing; packaging, msmes |
| spellingShingle | Alpin Hidayatulloh Hidayatulloh Rita Dewi Kristiana Aziz Prabowo Andre Geza H Iffah Muflihati Sari Suhendriani Penerapan online & offline marketing terstruktur serta perbaikan desain kemasan guna meningkatkan daya saing UMKM King Keripik di Kabupaten Batang Riau Journal of Empowerment competitiveness; labeling; marketing; packaging, msmes |
| title | Penerapan online & offline marketing terstruktur serta perbaikan desain kemasan guna meningkatkan daya saing UMKM King Keripik di Kabupaten Batang |
| title_full | Penerapan online & offline marketing terstruktur serta perbaikan desain kemasan guna meningkatkan daya saing UMKM King Keripik di Kabupaten Batang |
| title_fullStr | Penerapan online & offline marketing terstruktur serta perbaikan desain kemasan guna meningkatkan daya saing UMKM King Keripik di Kabupaten Batang |
| title_full_unstemmed | Penerapan online & offline marketing terstruktur serta perbaikan desain kemasan guna meningkatkan daya saing UMKM King Keripik di Kabupaten Batang |
| title_short | Penerapan online & offline marketing terstruktur serta perbaikan desain kemasan guna meningkatkan daya saing UMKM King Keripik di Kabupaten Batang |
| title_sort | penerapan online offline marketing terstruktur serta perbaikan desain kemasan guna meningkatkan daya saing umkm king keripik di kabupaten batang |
| topic | competitiveness; labeling; marketing; packaging, msmes |
| url | https://raje.unri.ac.id/index.php/raje/article/view/263 |
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