Penerapan online & offline marketing terstruktur serta perbaikan desain kemasan guna meningkatkan daya saing UMKM King Keripik di Kabupaten Batang

Penerapan online & offline marketing terstruktur serta perbaikan desain kemasan guna meningkatkan daya saing UMKM King Keripik di Kabupaten Batang

MSMEs have an important role in various aspects, both economic, social, and cultural, in the lives of Indonesian people. However, some MSMEs such as the “King Keripik” MSME in Batang Regency still have some shortcomings in the marketing, packaging, and labeling systems. Based on these various shortc...

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Bibliographic Details
Main Authors: Alpin Hidayatulloh Hidayatulloh, Rita Dewi Kristiana, Aziz Prabowo, Andre Geza H, Iffah Muflihati, Sari Suhendriani
Format: Article
Language:English
Published: Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau 2022-04-01
Series:Riau Journal of Empowerment
Subjects:
competitiveness; labeling; marketing; packaging, msmes
Online Access:https://raje.unri.ac.id/index.php/raje/article/view/263

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