Human Crowding or Spatial Crowding? The Impact of Perceived Crowding on In-store Impulse Purchase
The influence of shopper's perception of the physical environmental factors on impulse buying at the retail level has attracted the attention of researchers since the last three decades but the role of perceived crowding and in-store browsing attracted little attention. This paper attempts to d...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Pompea College of Business
2020-05-01
|
| Series: | American Business Review |
| Subjects: | |
| Online Access: | https://digitalcommons.newhaven.edu/cgi/viewcontent.cgi?article=1091&context=americanbusinessreview |