Designer-Originated Technology Innovations in Innovative Products:
This paper introduced hypotheses on the benefit of cross-functional involvement of professional designers in new product development activities, especially into technology development. To examine the return for both invention and new product development, we surveyed cases of innovative products and...
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| Format: | Article |
| Language: | Japanese |
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Japan Marketing Academy
2018-12-01
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| Series: | Maketingu Janaru |
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| Online Access: | https://www.jstage.jst.go.jp/article/marketing/38/1/38_2018.026/_html/-char/en |