Features of the development strategy of marketing communications on the automotive market
Article is devoted to the peculiarities of marketing communications strategies in the automotive market. Shows the status and specifics of the Russian automotive market, the urgency of strategic planning at all levels of the automotive corporations. The author of the specificity of marketing communi...
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| Format: | Article |
| Language: | English |
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Peoples’ Friendship University of Russia (RUDN University)
2011-03-01
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| Series: | RUDN Journal of Economics |
| Subjects: | |
| Online Access: | http://journals.rudn.ru/economics/article/view/11831 |