A New 360° Framework to Predict Customer Lifetime Value for Multi-Category E-Commerce Companies Using a Multi-Output Deep Neural Network and Explainable Artificial Intelligence

A New 360° Framework to Predict Customer Lifetime Value for Multi-Category E-Commerce Companies Using a Multi-Output Deep Neural Network and Explainable Artificial Intelligence

Online purchasing has developed rapidly in recent years due to its efficiency, convenience, low cost, and product variety. This has increased the number of online multi-category e-commerce retailers that sell a variety of product categories. Due to the growth in the number of players, each company n...

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Bibliographic Details
Main Authors: Gülşah Yılmaz Benk, Bertan Badur, Sona Mardikyan
Format: Article
Language:English
Published: MDPI AG 2022-08-01
Series:Information
Subjects:
customer lifetime value
multi-output deep learning models
multi-category e-commerce
customer segmentation
explainable artificial intelligence (XAI)
Online Access:https://www.mdpi.com/2078-2489/13/8/373

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https://www.mdpi.com/2078-2489/13/8/373

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