Effect of green marketing mix elements on customers loyalty to brand Naghsh e Jahan Sugar co.
Abstract This study was conducted to analyze the effects of mixed green marketing elementsas an important factors of marketing on customers loyalty to the brand of Naghshe Jahan Sugar Company. The statistical population includes all of the company’s customers. The size of the sample was calculated t...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | fas |
| Published: |
University of Isfahan
2014-09-01
|
| Series: | تحقیقات بازار یابی نوین |
| Subjects: | |
| Online Access: | http://uijs.ui.ac.ir/nmrj/browse.php?a_code=A-10-536-1&slc_lang=en&sid=1 |