Application of The Extended European Customer Satisfaction Index to Evaluate Tourist Loyalty
The study applies the extended European Customer Satisfaction Index (ECSI) model and emphasis the quality of the relationships and their relevance to domestic tourist loyalty. A survey questionnaire is designed consisting of measurement of domestic’s tourist loyalty gathered mainly from previous r...
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| Format: | Article |
| Language: | English |
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AfricaJournals
2022-09-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
| Subjects: | |
| Online Access: | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_3_11_4_1334-1349.pdf |