Application of The Extended European Customer Satisfaction Index to Evaluate Tourist Loyalty
The study applies the extended European Customer Satisfaction Index (ECSI) model and emphasis the quality of the relationships and their relevance to domestic tourist loyalty. A survey questionnaire is designed consisting of measurement of domestic’s tourist loyalty gathered mainly from previous r...
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| Format: | Article |
| Language: | English |
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AfricaJournals
2022-09-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
| Subjects: | |
| Online Access: | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_3_11_4_1334-1349.pdf |
| _version_ | 1818058432662470656 |
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| author | Trong Tien Bao Bui |
| author_facet | Trong Tien Bao Bui |
| author_sort | Trong Tien Bao Bui |
| collection | DOAJ |
| description | The study applies the extended European Customer Satisfaction Index (ECSI) model and emphasis the quality of
the relationships and their relevance to domestic tourist loyalty. A survey questionnaire is designed consisting of
measurement of domestic’s tourist loyalty gathered mainly from previous related studies. Data are collected
through a direct survey of 572 domestic tourists. The major findings revealed that the extension ECSI model with
destination image and trust constructs has a comprehensive explanation of tourist loyalty. Future research should
compare the differences between domestic and international tourists to better predict and understand tourist
loyalty. The research examines the suitability of the ECSI model in tourism destinations that are so scarce. The
current study addresses these shortcomings by examining tourist loyalty which inserts destination image, and trust
constructs as potential predictors of tourist loyalty. |
| first_indexed | 2024-12-10T13:00:32Z |
| format | Article |
| id | doaj.art-52240cf8ba944bfd8eda7ff138b7b13f |
| institution | Directory Open Access Journal |
| issn | 2223-814X |
| language | English |
| last_indexed | 2024-12-10T13:00:32Z |
| publishDate | 2022-09-01 |
| publisher | AfricaJournals |
| record_format | Article |
| series | African Journal of Hospitality, Tourism and Leisure |
| spelling | doaj.art-52240cf8ba944bfd8eda7ff138b7b13f2022-12-22T01:47:59ZengAfricaJournalsAfrican Journal of Hospitality, Tourism and Leisure2223-814X2022-09-0111413341349https://doi.org/10.46222/ajhtl.19770720.294Application of The Extended European Customer Satisfaction Index to Evaluate Tourist LoyaltyTrong Tien Bao Bui0https://orcid.org/0000-0003-1595-7481Faculty of Tourism & Hospitality Management, HUTECH University, VietnamThe study applies the extended European Customer Satisfaction Index (ECSI) model and emphasis the quality of the relationships and their relevance to domestic tourist loyalty. A survey questionnaire is designed consisting of measurement of domestic’s tourist loyalty gathered mainly from previous related studies. Data are collected through a direct survey of 572 domestic tourists. The major findings revealed that the extension ECSI model with destination image and trust constructs has a comprehensive explanation of tourist loyalty. Future research should compare the differences between domestic and international tourists to better predict and understand tourist loyalty. The research examines the suitability of the ECSI model in tourism destinations that are so scarce. The current study addresses these shortcomings by examining tourist loyalty which inserts destination image, and trust constructs as potential predictors of tourist loyalty.https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_3_11_4_1334-1349.pdfdestination imagedomestic touristloyaltytrustecsi model |
| spellingShingle | Trong Tien Bao Bui Application of The Extended European Customer Satisfaction Index to Evaluate Tourist Loyalty African Journal of Hospitality, Tourism and Leisure destination image domestic tourist loyalty trust ecsi model |
| title | Application of The Extended European Customer Satisfaction Index to Evaluate Tourist Loyalty |
| title_full | Application of The Extended European Customer Satisfaction Index to Evaluate Tourist Loyalty |
| title_fullStr | Application of The Extended European Customer Satisfaction Index to Evaluate Tourist Loyalty |
| title_full_unstemmed | Application of The Extended European Customer Satisfaction Index to Evaluate Tourist Loyalty |
| title_short | Application of The Extended European Customer Satisfaction Index to Evaluate Tourist Loyalty |
| title_sort | application of the extended european customer satisfaction index to evaluate tourist loyalty |
| topic | destination image domestic tourist loyalty trust ecsi model |
| url | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_3_11_4_1334-1349.pdf |
| work_keys_str_mv | AT trongtienbaobui applicationoftheextendedeuropeancustomersatisfactionindextoevaluatetouristloyalty |