Identifying the key success factors for marketing tourism establishments: a case study of four regions in Lesotho.
The marketing of tourism establishments is becoming increasingly important worldwide as the tourism industry continues to grow. The competitive nature of the tourism industry stresses the need for more effective marketing and a clear understanding of the key success factors (KSFs) for marketing. The...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
AfricaJournals
2019-05-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
| Subjects: | |
| Online Access: | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_69_vol_8_3__2019.pdf |