The Rhetorical Construction of Corporate Logos
This research is set in the context of today’s societies, in which the corporate visual symbology of a business, corporation or institution constitutes an essential way to transmit its corporate image. Traditional discursive procedures can be discovered in the development of these signs. The rhetor...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad Complutense de Madrid
2015-05-01
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| Series: | Arte, Individuo y Sociedad |
| Subjects: | |
| Online Access: | https://revistas.ucm.es/index.php/ARIS/article/view/44667 |