The Impact of Omnichannel Properties on Customer Engagement and Loyalty in Banking: An SOR Perspective

The Impact of Omnichannel Properties on Customer Engagement and Loyalty in Banking: An SOR Perspective

Objective: This study will thoroughly explore the effects of the quality of integration, perceived fluidity, and the reliability of assurances on cognitive and emotional engagement and customer loyalty within the banking sector. The investigation will be conducted in an omnichannel context using the...

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Bibliographic Details
Main Authors: Andika, Atika Aini Nasution, Della Nanda Luthfiana, Akmal Ihsan, Fazah Yuanidhar
Format: Article
Language:English
Published: Universitas Airlangga 2024-12-01
Series:Jurnal Manajemen Teori dan Terapan
Subjects:
assurance quality
customer engagement
integration quality
omnichannel banking integration
perceived fluency
Online Access:https://e-journal.unair.ac.id/JMTT/article/view/60265

Internet

https://e-journal.unair.ac.id/JMTT/article/view/60265

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