Determinants of the development of multi-level marketing in Poland in the context of differences between generations X, Y, Z
The main purpose of the article is an attempt to assess the development potential of Multi LevelMarketing in Poland, considering differences in perception of the system by different generations. Inthe theoretical part of the article, the essence of the concept of Multi Level Marketing is explained,m...
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| Format: | Article |
| Language: | English |
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University in Belgrade
2022-11-01
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| Series: | Serbian Journal of Management |
| Subjects: | |
| Online Access: | https://aseestant.ceon.rs/index.php/sjm/article/view/40532/21634 |