Social media advertising for clinical studies: Ethical and data protection implications of online targeting
Social media advertising has revolutionised the advertising world by providing data-driven targeting methods. One area where social media advertising is just gaining a foothold is in the recruitment of clinical study participants. Here, as everywhere, social media advertising promises more yield per...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2023-01-01
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| Series: | Big Data & Society |
| Online Access: | https://doi.org/10.1177/20539517231156127 |