Cooperate or Not? A Service Cooperation Strategy for Products With Service Attributes Considering Showrooming Behavior
In the face of competitive pricing pressure from online retailers and high-quality service pressure from physical retailers, are retailers in these two channels willing to establish a service cooperation (SC) strategy? If so, then will they support or avoid consumer showrooming behavior? To address...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
IEEE
2023-01-01
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| Series: | IEEE Access |
| Subjects: | |
| Online Access: | https://ieeexplore.ieee.org/document/10226209/ |