A Review of the Role of Marketing in Recruitment and Talent Acquisition
In the digital age recruitment marketing emerged as a consequence of the competitive and complex nature of the labor market. This article highlights the role of marketing in modern recruitment and talent acquisition activities. It reviews as well, the literature of marketing and recruitment to track...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Mashhad: Behzad Hassannezhad Kashani
2019-07-01
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| Series: | International Journal of Management, Accounting and Economics |
| Subjects: | |
| Online Access: | https://www.ijmae.com/article_114604_279f0ec928f5e7ec3bc966ae08523fbc.pdf |
| _version_ | 1827822544066969600 |
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| author | Ahmad Alashmawy Rashad Yazdanifard |
| author_facet | Ahmad Alashmawy Rashad Yazdanifard |
| author_sort | Ahmad Alashmawy |
| collection | DOAJ |
| description | In the digital age recruitment marketing emerged as a consequence of the competitive and complex nature of the labor market. This article highlights the role of marketing in modern recruitment and talent acquisition activities. It reviews as well, the literature of marketing and recruitment to track the philosophy of modern recruitment marketing. This review goes deeper into the theory and practices of employer branding as a tool to attract and engage new hires. This paper also critically discusses the relations and interactions between the components of the modern recruitment process. |
| first_indexed | 2024-03-12T01:59:11Z |
| format | Article |
| id | doaj.art-5282baba8b2b431e962a5a8e32a66f94 |
| institution | Directory Open Access Journal |
| issn | 2383-2126 |
| language | English |
| last_indexed | 2024-03-12T01:59:11Z |
| publishDate | 2019-07-01 |
| publisher | Mashhad: Behzad Hassannezhad Kashani |
| record_format | Article |
| series | International Journal of Management, Accounting and Economics |
| spelling | doaj.art-5282baba8b2b431e962a5a8e32a66f942023-09-07T21:48:03ZengMashhad: Behzad Hassannezhad KashaniInternational Journal of Management, Accounting and Economics2383-21262019-07-0167569581114604A Review of the Role of Marketing in Recruitment and Talent AcquisitionAhmad Alashmawy0Rashad Yazdanifard1School of Business, Malaysia University of Science and TechnologySchool of Business, Malaysia University of Science and TechnologyIn the digital age recruitment marketing emerged as a consequence of the competitive and complex nature of the labor market. This article highlights the role of marketing in modern recruitment and talent acquisition activities. It reviews as well, the literature of marketing and recruitment to track the philosophy of modern recruitment marketing. This review goes deeper into the theory and practices of employer branding as a tool to attract and engage new hires. This paper also critically discusses the relations and interactions between the components of the modern recruitment process.https://www.ijmae.com/article_114604_279f0ec928f5e7ec3bc966ae08523fbc.pdfrecruitment marketingbrandingtalent acquisitiontalent brandemployer brandcontent marketing |
| spellingShingle | Ahmad Alashmawy Rashad Yazdanifard A Review of the Role of Marketing in Recruitment and Talent Acquisition International Journal of Management, Accounting and Economics recruitment marketing branding talent acquisition talent brand employer brand content marketing |
| title | A Review of the Role of Marketing in Recruitment and Talent Acquisition |
| title_full | A Review of the Role of Marketing in Recruitment and Talent Acquisition |
| title_fullStr | A Review of the Role of Marketing in Recruitment and Talent Acquisition |
| title_full_unstemmed | A Review of the Role of Marketing in Recruitment and Talent Acquisition |
| title_short | A Review of the Role of Marketing in Recruitment and Talent Acquisition |
| title_sort | review of the role of marketing in recruitment and talent acquisition |
| topic | recruitment marketing branding talent acquisition talent brand employer brand content marketing |
| url | https://www.ijmae.com/article_114604_279f0ec928f5e7ec3bc966ae08523fbc.pdf |
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