An Evaluation Model for the Influence of KOLs in Short Video Advertising Based on Uncertainty Theory
In the era of rapid growth in the short video industry, it is very important to find more accurate suitable advertising promoters, namely Key Opinion Leaders, to promote the development of short video commerce. A mathematical method is needed to grade and evaluate KOL’s abilities. Only in this way c...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2023-08-01
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| Series: | Symmetry |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2073-8994/15/8/1594 |