Packaging strategies: knowledge outlook on consumer buying behaviour
Purpose – Packaging is a mantra for encountering a period of immense potential. It keeps on being seen as a key component in the buying decision, and also it is exhibited as a brand communication gadget that goes past the products and can interface with customers in both the physical and virtual for...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Emerald Publishing
2020-07-01
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| Series: | Journal of Industry-University Collaboration |
| Subjects: | |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/JIUC-10-2019-0017/full/pdf?title=packaging-strategies-knowledge-outlook-on-consumer-buying-behaviour |