Strategi Promosi, Diferensiasi dan Keputusan Pembelian pada Kepuasan Pelanggan

Today every goods and services industry always tries to develop their comparative and competitive ability. Therefore the company no longer only think of profits but start to pay attention to other potential sectors that is able to sustain or increase revenue hence the customers interests becomes a m...

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Bibliographic Details
Main Authors: Masruroh Masruroh, Winda Suryadi
Format: Article
Language:English
Published: Bina Nusantara University 2010-09-01
Series:Journal the Winners
Subjects:
Online Access:https://journal.binus.ac.id/index.php/winners/article/view/691