Computational Modeling of the Value Co-Creation Process in Customer Service: An Application of the NK Model

Computational Modeling of the Value Co-Creation Process in Customer Service: An Application of the NK Model

There has been an increasing interest to explore and gain knowledge about customer engagement behavior among academia and practitioners. Particularly, the value co-creation process in customer services is essential to explore the interaction structure. In this study, we applied the computational sim...

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Bibliographic Details
Main Authors: Xi Li, Tomoki Sekiguchi, Jiunyan Wu, Qiongwei Ye
Format: Article
Language:English
Published: Frontiers Media S.A. 2022-05-01
Series:Frontiers in Psychology
Subjects:
value co-creation process
computational simulation
NK model
customer engagement behavior
dynamic interaction
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2022.868803/full

Internet

https://www.frontiersin.org/articles/10.3389/fpsyg.2022.868803/full

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