WORLDVIEW AND ETHICAL FOUNDATIONS OF AUTHORITY BRANDING: QUALITY ASPECTS

This article is devoted to studying the public authority's quality branding based on worldview and ethical principles. The main purpose of this study is to develop ethical and attitudinal grounds for the formation of public authority quality branding and methods of their implementation on the e...

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Bibliographic Details
Main Authors: Oksana Petrenko, Nadiia Rudik, Ivan Shpitun, Oleksandra Marusheva, Iryna Kharaim
Format: Article
Language:English
Published: Center for Quality, Faculty of Engineering, University of Kragujevac, Serbia 2022-09-01
Series:International Journal for Quality Research
Subjects:
Online Access:http://ijqr.net/journal/v16-n3/9.pdf