Brand and Strategy of Branding of the Croatian Armed Forces in the Context of Psychological Combat Readiness and the Art of War
The aim of the research in the first theoretical section is to throw light on and identify the link between Psychological Combat Readiness (NATO’s Morale and Unit Effectiveness), perception, brand and branding in the context of the art of war. Through theoretical elaboration of relevant authors and...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Croatian Defence Academy
2021-01-01
|
| Series: | Strategos |
| Subjects: | |
| Online Access: | https://hrcak.srce.hr/file/390939 |