Kepuasan Dan Loyalitas Pelanggan Pada Produk Susu Bayi Menggunakan Service Quality Dan Path Analysis

To enlarge market share a company has to produce quality product, accordance with what the consumers want. At the large step company has to be able to see and give more attention to the customer (consumer) satisfaction factors. In the next steps company can identify their customer loyalty to their p...

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Bibliographic Details
Main Author: Kukuh Winarso
Format: Article
Language:English
Published: Universitas Airlangga 2010-04-01
Series:Jurnal Manajemen Teori dan Terapan
Online Access:https://e-journal.unair.ac.id/JMTT/article/view/2394