Linking Customer Focus and Competitive Advantage: The Mediation of Transformational Leadership
Purpose: The empirical studies that have been conducted to determine the nature of the relationship between customer focus and competitive advantage have revealed that customer focus fosters competitive advantage; however, none of the studies attempted to include a contingency variable to gain more...
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| Format: | Article |
| Language: | English |
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International School for Social and Business Studies
2023-12-01
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| Series: | International Journal of Management, Knowledge and Learning |
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| Online Access: | https://toknowpress.net/submission/index.php/ijmkl/article/view/139 |