Linking Customer Focus and Competitive Advantage: The Mediation of Transformational Leadership
Purpose: The empirical studies that have been conducted to determine the nature of the relationship between customer focus and competitive advantage have revealed that customer focus fosters competitive advantage; however, none of the studies attempted to include a contingency variable to gain more...
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| Format: | Article |
| Language: | English |
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International School for Social and Business Studies
2023-12-01
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| Series: | International Journal of Management, Knowledge and Learning |
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| Online Access: | https://toknowpress.net/submission/index.php/ijmkl/article/view/139 |
| _version_ | 1827397704917975040 |
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| author | Tryson Yangailo |
| author_facet | Tryson Yangailo |
| author_sort | Tryson Yangailo |
| collection | DOAJ |
| description |
Purpose: The empirical studies that have been conducted to determine the nature of the relationship between customer focus and competitive advantage have revealed that customer focus fosters competitive advantage; however, none of the studies attempted to include a contingency variable to gain more insight into the nature of this relationship. To fill this gap, this study was carried out in order to further investigate this link by introducing 'transformational leadership' as a contingency variable.
Study design/methodology/approach: The study adopted a quantitative research approach with sample data collected from management employees from TAZARA. Validity, reliability and model fit were tested using factor analysis, principal component analysis and regression analysis in Jamovi software.
Findings: The results show that there is a positive and significant relationship between customer focus and competitive advantage, and between transformational leadership and competitive advantage. Transformational leadership was found to partially mediate the relationship between customer focus and competitive advantage.
Originality/value: This was the first study to empirically test the mediating effect of transformational leadership on customer focus and competitive advantage. As organisations relentlessly seek to gain and maintain competitive advantage through customer focus, their leaders require a transformational leadership style to ensure success. Replication of this study in other sectors is strongly recommended, with future studies also recommended to include other moderating and/or mediating variables.
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| first_indexed | 2024-03-08T19:13:28Z |
| format | Article |
| id | doaj.art-52bfaa71394e4d7abc1d5a7fe83bd7c0 |
| institution | Directory Open Access Journal |
| issn | 2232-5697 |
| language | English |
| last_indexed | 2024-03-08T19:13:28Z |
| publishDate | 2023-12-01 |
| publisher | International School for Social and Business Studies |
| record_format | Article |
| series | International Journal of Management, Knowledge and Learning |
| spelling | doaj.art-52bfaa71394e4d7abc1d5a7fe83bd7c02023-12-27T08:53:59ZengInternational School for Social and Business StudiesInternational Journal of Management, Knowledge and Learning2232-56972023-12-011210.53615/2232-5697.12.203-223Linking Customer Focus and Competitive Advantage: The Mediation of Transformational Leadership Tryson Yangailo0University of Zambia Purpose: The empirical studies that have been conducted to determine the nature of the relationship between customer focus and competitive advantage have revealed that customer focus fosters competitive advantage; however, none of the studies attempted to include a contingency variable to gain more insight into the nature of this relationship. To fill this gap, this study was carried out in order to further investigate this link by introducing 'transformational leadership' as a contingency variable. Study design/methodology/approach: The study adopted a quantitative research approach with sample data collected from management employees from TAZARA. Validity, reliability and model fit were tested using factor analysis, principal component analysis and regression analysis in Jamovi software. Findings: The results show that there is a positive and significant relationship between customer focus and competitive advantage, and between transformational leadership and competitive advantage. Transformational leadership was found to partially mediate the relationship between customer focus and competitive advantage. Originality/value: This was the first study to empirically test the mediating effect of transformational leadership on customer focus and competitive advantage. As organisations relentlessly seek to gain and maintain competitive advantage through customer focus, their leaders require a transformational leadership style to ensure success. Replication of this study in other sectors is strongly recommended, with future studies also recommended to include other moderating and/or mediating variables. https://toknowpress.net/submission/index.php/ijmkl/article/view/139customer focustransformational leadershipcompetitive advantagemediation |
| spellingShingle | Tryson Yangailo Linking Customer Focus and Competitive Advantage: The Mediation of Transformational Leadership International Journal of Management, Knowledge and Learning customer focus transformational leadership competitive advantage mediation |
| title | Linking Customer Focus and Competitive Advantage: The Mediation of Transformational Leadership |
| title_full | Linking Customer Focus and Competitive Advantage: The Mediation of Transformational Leadership |
| title_fullStr | Linking Customer Focus and Competitive Advantage: The Mediation of Transformational Leadership |
| title_full_unstemmed | Linking Customer Focus and Competitive Advantage: The Mediation of Transformational Leadership |
| title_short | Linking Customer Focus and Competitive Advantage: The Mediation of Transformational Leadership |
| title_sort | linking customer focus and competitive advantage the mediation of transformational leadership |
| topic | customer focus transformational leadership competitive advantage mediation |
| url | https://toknowpress.net/submission/index.php/ijmkl/article/view/139 |
| work_keys_str_mv | AT trysonyangailo linkingcustomerfocusandcompetitiveadvantagethemediationoftransformationalleadership |