Linking Customer Focus and Competitive Advantage: The Mediation of Transformational Leadership

Purpose: The empirical studies that have been conducted to determine the nature of the relationship between customer focus and competitive advantage have revealed that customer focus fosters competitive advantage; however, none of the studies attempted to include a contingency variable to gain more...

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Bibliografske podrobnosti
Glavni avtor: Tryson Yangailo
Format: Article
Jezik:English
Izdano: International School for Social and Business Studies 2023-12-01
Serija:International Journal of Management, Knowledge and Learning
Teme:
Online dostop:https://toknowpress.net/submission/index.php/ijmkl/article/view/139