The Role of Customers’ Involvement in Value Co-creation Behaviour is Value Co-creation the Source of Competitive Advantage?
According to service dominant logic (SDL), customers are always active participants and collaborative partners in exchanges; therefore we should focus on the elements of consumer behaviour that are connected with the value co-creation. By involving the customers in service production, providers can...
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| Format: | Article |
| Language: | English |
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Tomas Bata University in Zlín
2017-09-01
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| Series: | Journal of Competitiveness |
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| Online Access: | https://www.cjournal.cz/files/257.pdf |