FACTORS OF DIGITALIZATION OF THE MARKETING ACTIVITY OF TOURIST ENTERPRISES OF UKRAINE IN THE CONDITIONS OF GLOBAL DIGITALIZATION

FACTORS OF DIGITALIZATION OF THE MARKETING ACTIVITY OF TOURIST ENTERPRISES OF UKRAINE IN THE CONDITIONS OF GLOBAL DIGITALIZATION

The main purpose of the article is to determine the main current trends and factors of digitalization of the tourism industry, which have a significant impact on the efficiency and increase the performance of economic entities in the tourism industry of Ukraine. The theoretical and methodological ba...

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Bibliographic Details
Main Authors: Barna Marta, Iryna Melnyk, Rostyslav Baran
Format: Article
Language:English
Published: Izdevnieciba “Baltija Publishing” 2021-06-01
Series:Baltic Journal of Economic Studies
Subjects:
internet marketing
digitalization
tourist enterprises
tourism
globalization
Online Access:http://baltijapublishing.lv/index.php/issue/article/view/1183

Internet

http://baltijapublishing.lv/index.php/issue/article/view/1183

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