Measuring the Quality of Ecotourism Services
Ecotourism forms the pillar of the country’s tourism industry. Ecotourists make up more than 10% of international tourists in Malaysia. When service quality is thought of as an important factor to the success of tourism service providers, the importance of estimating service quality provided to tour...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2014-06-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/2158244014538270 |