Social influence, financial benefit, and e-wallet multi-brand loyalty: The mediating impact of commitment
AbstractE-wallet services have become a preferred option for digital payments and are expected to continue growing globally over the next few years. A recent trend suggests Millennial consumers use multiple e-wallet services, leading to questions about the concept of loyalty, particularly in the ele...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2024-12-01
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| Series: | Cogent Business & Management |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311975.2023.2290228 |