Effects of Influenza Strain Label on Worry and Behavioral Intentions

Persons who read information about a hypothetical influenza strain with scientific (H11N3 influenza) or exotic-sounding (Yarraman flu) name reported higher worry and vaccination intentions than did those who read about strains named after an animal reservoir (horse flu). These findings suggest that...

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Bibliographic Details
Main Authors: Aaron M. Scherer, Megan Knaus, Brian J. Zikmund-Fisher, Enny Das, Angela Fagerlin
Format: Article
Language:English
Published: Centers for Disease Control and Prevention 2017-08-01
Series:Emerging Infectious Diseases
Subjects:
Online Access:https://wwwnc.cdc.gov/eid/article/23/8/17-0364_article